BELIEVE IN
DREAMS

OUR
STORY

We are storytellers who build worlds blending culture, innovation, and unforgettable experiences.

Founded in 2019 by Saudi creatives driven by a passion for storytelling, PASSION Experience was built to transform imagination into real world experiences. Guided by our belief “Believe in Dreams” we blend Saudi authenticity with global innovation, bringing together culture, creativity, and production expertise to craft immersive destinations, live events, performances, and attractions that inspire, delight, and connect with people.

WHAT WE
DO

Experience & Entertainment Events Design
Spectacular stories, immersive worlds, and complete guest journeys.
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IP development, theming & production
Original entertainment brands, themed zones and content creation.
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Saudi Cultural & Experiences Development
Authentic Saudi shows and experiences rooted in heritage and folklore.
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Placemaking & Activation
Signature attractions and destinations that transform spaces.
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Live Shows & Roaming Acts Production
Grand stage productions, roaming acts, and opening performances.
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Design & Fabrication for Costumes & Props
Costumes and props for movies, theater and live shows.
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Corporate Event Management
Curate and deliver bespoke corporate events that are intentional, immersive, and enduring.
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MEET OUR
DREAMERS

Reem Almutairi
Co-Founder / Chief Imagination Officer
Eyad Alkhayat
Co-Founder / CEO
Alhanouf Alqthami
Senior Concept Creator
Nawaf Aloraini
Business Developer
Be Part of the Story
join our team

#DoneWithPassion

Diriyah Season

Saudi and Japanese Cultures Meet in the Heart of Diriyah's Most Historic Markets. Experiences and shows were crafted as a living celebration of hospitality, connection, and shared heritage.

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Ala Khutah

An experience that traces the historic route of Hijra. We produced the launch event for the project. Also, more than 90 shows, workshops, and experiences were brought to life to tell this grand story across 470 km.

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UN Tourism 50th Anniversary

Commemorating five decades of championing global tourism. A full celebration was curated and produced to unite more than 160 member states in an unforgettable gala night.

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AROYA Cruises

The First Arabian Cruise. We designed, produced, and operated a full entertainment program. including a Saudi-inspired circus, a Red Sea-themed kids show, and exclusive IPs created uniquely for AROYA Cruise.

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Souq Okaz

Where the Wordsmiths of Arabia met. We designed and built full pavilions from the ground up, and operated them, inspired by each country's culture, experiences, and markets.

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Riyadh Comedy Festival

The world's biggest comedians. The Kingdom's first comedy festival. Roaming acts, fan zone activations, stop shows, and comedy skits were exclusively produced to fill every corner of the festival with laughter.

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Our
Destinations

Zeela House 2

Zeela's house, hidden in a remote German village, holds a dark secret. A man who dared to enter found his reality shattered by nightmares she controlled. Trapped between worlds, he faced whispering walls and shifting ground — with no way out.

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Secret of the Pharaoh Escape Room

Mysterious doors, ancient puzzles, and lost treasures await those who dare to enter… Only two paths: one leads to survival, the other to the unknown. Which fate will you choose?

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ALQAISARIAH TERRACE

Al Qaisariah Terrace brings an exceptional tasting experience to the heart of Al Dirah, where Riyadh's spirit meets breathtaking views and authentic flavors. A curated meal, soothing music, and a scene that captivates — moments to feel, and memories that stay.

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Munch n Move

Munch n Move brings your favorite cinema-style snacks to the heart of Boulevard City’s theaters. From Muhammad Al Ali Theater to Bakr Al Sheddi Theater, enjoy a quick, tasty stop before the show, during your visit, or on the move.

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