Privacy Policy — PASSION Experience

Last updated: 29 September 2026

PASSION Experience, operated by PASSION Entertainment Co (“PASSION”, “we”, “us”, “our”), respects your privacy. This Privacy Policy explains what personal data we collect when you visit www.passion.sa (the “Website”), including the PASSION Costumes pages, how we use it, and the rights you have under the Kingdom of Saudi Arabia’s Personal Data Protection Law (PDPL) and its Implementing Regulations.

1. Who we are

The Website is operated by PASSION Entertainment Co (شركة شغف الترفيه للترفيه), a limited liability company located at Building No. 2835, Prince Faisal Ibn Abdullah Ibn Abdulrahman Road, Hittin District, Riyadh 13518, Kingdom of Saudi Arabia. We are the controller of the personal data described in this Policy.

For any privacy question or request, contact us at [email protected].

2. What personal data we collect

Information you give us

Contact form: your name, email address, phone number, company (if provided), and the content of your message.
Career applications: your name, contact details, CV, portfolio, cover letter, and any other information you choose to include about your education, experience and skills.
Newsletter: your email address, and your name if provided.
Other communications: any information you share when you email, call, or message us.

Information collected automatically

When you browse the Website, we and our service providers may automatically collect technical information. This includes your IP address, browser type, device type, pages visited, time spent on pages, and the referring website. We collect it using cookies and similar technologies (see Section 7).

We do not intentionally collect sensitive personal data, such as health, religious, or biometric data, through the Website. Please do not include such information in forms or CVs unless it is necessary.

3. How we use your personal data

We use your personal data to:

respond to your enquiries and discuss potential projects or collaborations;
review and assess job applications and contact you about recruitment;
send you our newsletter and updates about our experiences, events and destinations, where you have subscribed;
operate, maintain, secure and improve the Website;
understand how visitors use the Website so we can improve content and performance;
comply with our legal and regulatory obligations and protect our legal rights.

4. Legal basis for processing

We process your personal data based on:

your consent, for example when you subscribe to our newsletter or submit a form. You may withdraw consent at any time;
our legitimate interests, such as responding to business enquiries and keeping the Website secure, where these do not override your rights;
steps taken at your request before entering into a contract, such as assessing a job application or a project enquiry;
compliance with legal obligations that apply to us in the Kingdom.

5. Sharing your personal data

We do not sell your personal data. We share it only when necessary with:

service providers who help us run the Website and our business, such as hosting, email delivery, form handling, analytics and mapping (for example Google Maps). They may only use your data to provide services to us;
ticketing partners, when you follow a “Book Your Tickets” link. Those purchases are handled by the partner under its own privacy policy;
our affiliated entities, including PASSION Costumes, where needed to respond to your enquiry or application;
government or regulatory authorities, when required by law or to protect our legal rights.

6. Transfers outside the Kingdom

Some of our service providers, for example cloud, email or analytics providers, may store or process data outside the Kingdom of Saudi Arabia. When this happens, we take the steps required by the PDPL and its regulations to make sure your data receives an adequate level of protection.

7. Cookies

Cookies are small files stored on your device. We use:

essential cookies, which the Website needs in order to work properly, for example to remember your language preference;
analytics cookies, set through Google Tag Manager and Google Analytics, which help us understand how visitors use the Website. Google processes this data under its own privacy policy.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how the Website works.

8. How long we keep your data

We keep personal data only as long as necessary for the purposes described in this Policy:

enquiries: up to 24 months after our last communication;
job applications: up to 24 months, so we can consider you for future openings, unless you ask us to delete your application sooner;
newsletter: until you unsubscribe.

After these periods, we securely delete or anonymize the data, unless the law requires us to keep it longer.

9. How we protect your data

We use appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse or alteration. These include secure (HTTPS) connections and access controls. No method of transmission over the internet is completely secure, but we work to protect your information.

10. Your rights

Under the PDPL, you have the right to:

be informed about how your personal data is collected and used;
access your personal data and request a copy of it;
request correction of inaccurate or incomplete data;
request deletion of your data when it is no longer needed;
withdraw your consent at any time, without affecting processing already carried out.

To exercise any of these rights, email [email protected]. We will respond within the period required by law. You can unsubscribe from our newsletter at any time using the link in each email.

If you believe your rights have been violated, you may file a complaint with the Saudi Data & AI Authority (SDAIA).

11. Children

The Website is not directed at children under 18, and we do not knowingly collect their personal data through it. If you believe a child has given us personal data, please contact us and we will delete it.

12. Third-party websites

The Website may link to third-party websites, such as ticketing platforms, social media, or partners. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.

13. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “Last updated” date shown at the top.

14. Contact us

PASSION Entertainment Co Building No. 2835, Prince Faisal Ibn Abdullah Ibn Abdulrahman Road, Hittin District, Riyadh 13518, Kingdom of Saudi Arabia Email: [email protected]